PROJECT STATEMENT
Your company, International Container Corporation, is experiencing a serious decline in sales. The VP of Engineering & Research and the VP of Sales and Marketing have been called into the CEO’s office and told to put a Creative Research and Innovative Design (CRID) team together. You've just been put on the team and told that the CEO wants a prototype product for the new product line developed by within three weeks so she can present it to the Board of Directors at the quarterly meeting. For reasons of cost and manufacturability the new “container” line will need to be manufactured from paper. You’ve also been told that you’ll be competing against CRIDs from the company’s Europe/Africa/Middle East (EAME) division, the Far East/Australian division (ICCFAAD), Western Hemisphere Division (WHICC) Arctic/Antarctic division (ICCOLD).
You will present your idea to the CEO and explain how you went about creating the design. The CRID whose design is adopted by the Executive Office will receive corporate recognition and a sizable bonus!
DELIVERABLES FOR CEO PRESENTATION
The CEO wants to know you have made sound decisions with integrity, cultural relevance, and a design that is implementable. Your team presentation is to equally emphasize design process and design product.
Overview of Creative Process Field Work Summaries How did you identify and find new markets? Variation of Design Ideas How did you think of different ideas for the market? Testable Prototypes How did you test the variation of design ideas? (Illustrate with different prototypes.)
Overview of Decision Making Process
Describe the different criteria evaluating your designs?
How did you make the final solution to present the final prototype?
Demonstration of a Working Prototype
Relevance to the Consumer (What is the need and desirability of the design?)
Ease of Implementation (How easily can the design be made?)
Innovation and Creativity (How original is the design for solving a unique problem?)